If you haven’t been following us here at Whyd recently, you might’ve missed the new community-sourced city radios that we’ve been launching across Europe. The idea is to create the World Whyd Soundsystem, to bring the coolest music that people are listening to around the world to everyone else.
Every city in the world has its own unique musical identity, which is manifested in the music that makes people move there. It’s not necessarily bands that come from a city, or the music that clearly references a certain city, but just the pulse, the real-time vibe of a place with a lot of people, jamming, together.
The communities in each city are made up of die-hard music lovers, people who manage the programmation at concert venues, music journalists, bloggers, artists, DJs, organizers, promoters, as well as people who just love and share great new music. It’s a democratic, community-sourced radio that changes in real time, can be filtered by genre, and is supplemented by three new playlists every day. How cool is that?
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